Clothing stores are often some of the most interesting places to look at from a design point of view. This is because, first and foremost, the fashion should define the style of the space. If it’s not highlighted and properly presented, no one will want to go through your racks or think about themselves wearing the garments. But if you don’t decorate, maybe the space will feel more clinical, and that hardly inspires creative exploration.
Now, it’s true that most fitting rooms seem to keep surgical lights laser-focused on you at an angle that reveals every flaw you could have ever imagined, but there must be a reason for that we won’t go into here. But as for your presentation spaces, trying to find a balance between good design and appeal is harder than it sounds.
In this post, we’ll discuss a few techniques most stores use to showcase their goods and increase the spend for head. With that in mind, please consider the following advice:
Flower Displays
Fresh flowers can make a shop feel more welcoming, but they’re not always the easiest thing to keep looking nice since they need watering, changing, and someone to look after them which isn’t always possible. That’s why using good quality artificial flowers wholesale can be a better choice, because you still get the color and texture without worrying about them wilting in a few days.
A few vases near the door or around the main displays can make the whole place feel warmer, and you could match them to the season or to the colors in your clothes so everything feels like it belongs together.
Simple Mannequin Use
Mannequins can help people picture how clothes might look on them, but if there’s too many it can start to feel cramped, and if there’s hardly any it might feel like something’s missing, so it’s about finding that middle ground. They work best when they’re in a spot where people naturally look, without blocking the view of the rest of the store.
It’s a good idea to dress them in the clothes you want to stand out most, so they give that quiet nudge of inspiration, and just keeping them clean and looking cared for can change how people see your store. Use it as an example to show how well your fits go together or to present a new collection.
Enough Navigable Pathways
If there isn’t enough room to walk around comfortably, people can feel like they’re in the way and might not stay long. Giving space between displays makes the store feel open and easier to browse, so people can wander without thinking about where they’re stepping.
It also helps staff get around without bumping into anyone, and makes the space more accessible for pushchairs or wheelchairs, so a little extra room to move is best. Some fashion stores cram the shelving and racks so close to one another they feel unwelcoming, as if too long browsing is going to harm others. Don’t fall into that trap.
With this advice, you’ll be certain to decorate a fashionable clothing store with care.
