MASTER LOCK LAUNCHES FACEBOOK GAME TO ‘UNLOCK A CURE’
FOR BREAST CANCER
With more than 141 million
casual gamers on Facebook®*, Master Lock is tapping into the power
of the popular social network to challenge consumers to game for the greater
good. In honor of National Cancer Survivors Day June 5, Master Lock launched a free game on www.Facebook.com/MasterLock that will generate donations for The Breast Cancer Research
Foundation® (BCRF) according to the level of fan participation.
Master Lock will also challenge players to make a matching donation in the
hopes of finding a cure and expanding the number of breast cancer survivors. In
addition, the company is introducing new pink locking products to raise
awareness for the cause and to help ‘unlock a cure."
Giving through Gaming
Visitors to the Master Lock Facebook page will be
challenged to mimic a directional combination on a virtual 1500iD Speed Dial™ Set-Your-Own Combination Lock. The Speed Dial is
the first lock to open on up-down-left-right movements, instead of the
traditional rotary dial. Much like the well-known game Simon, in which players
must remember a progressive sequence of actions or instructions, players of the
Master Lock Facebook game must
remember a progressive sequence of directional movements. A leader board will
rank the top overall gamers, and players can also choose to see a leader board
of just their Facebook friends who are playing the game to spur friendly
competition.You play. We give. Master Lock will donate $0.01 per corresponding level achieved, up to a maximum of $25,000, to BCRF in 2011. To make an even bigger impact toward ‘unlocking a cure’ for breast cancer, Master Lock will also challenge players to make their own donations via a simple link on the game page. Employee testimonials and conversation on the Master Lock Facebook page will spur additional dialogue and awareness of breast cancer research and prevention. BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide.
Pink Security Products
Master Lock offers a wide
variety of pink
products for home, gym, bike, luggage, school and travel security, all
emblazoned with the pink awareness ribbon. Products include keyed padlocks,
numerical and password combination locks, TSA-approved luggage locks, backpack
locks and cable locks. Locks range in suggested retail price from approximately
$4 to $20. To view the entire pink product line, visit www.masterlock.com/cms/bcrf/bcrf.
I received the above pink Combination Padlock for my review. I love this lock, it is so beautiful and shiny. Plus is always reminds me of the cause behind it. Master Lock is a fabulous brand and I love how they are promoting such a worthy cause. I've raised $7 so far playing the Facebook game myself!
Win it: One lucky reader will win a Master Lock Pink Combination Padlock. This giveaway will end November 13th at 12:01 AM EST. The winner will have 48 hours to respond to my email. If no response, a new winner will be chosen. Open to residents of the US.
Entry Method: Please use Rafflecopter form for ALL entries. Post comments will NOT be counted. (For daily Tweets you can just put the word Tweet in the mandatory entry box to unlock the Tweet box if it is locked. This box tracks cookies and if you clear them it resets.)
Disclosure: Thanks to PR Firm/sponsor I was provided with this product(s) for the purpose of my personal review. This blog post is not a paid post and the honest opinions stated are my own. This giveaway is in no way associated with Facebook, entry via Facebook like is completely optional.
