To mark the film’s global 4K Ultra HD, Blu-rayTM and DVD release, Universal has partnered with Facebook and Messenger to debut two exclusive adorable Night Lights (baby dragons) to train and an awe-inspiring in-store Augmented Reality (AR) experience. In pack, fans can unlock an exclusive code that reveals your very own Night Light that you can hatch, train, and send on adventures within the popular dragon Pets Instant Game available on Facebook and Messenger. Additionally, participating retailers around the world will unveil in-store displays that trigger a visually stunning AR adventure bringing Toothless and Light Fury to flight! Both the in-home and in-store experiences are compatible with iOS and Android devices, and users should download the latest version of the Facebook and Messenger apps.
What began as an unlikely friendship between an adolescent Viking and a fearsome Night Fury dragon has become an epic trilogy spanning their lives. In this next chapter, Hiccup and Toothless will finally discover their true destinies: the village chief as ruler of Berk alongside Astrid, and the dragon as leader of his own kind. As both ascend, the darkest threat they’ve yet faced—as well as the appearance of a female Night Fury—will test the bonds of their relationship like never before.
The series director Dean DeBlois returns alongside the all-star cast. The film is produced by Brad Lewis (Ratatouille, ANTZ) and How to Train Your Dragon series producer Bonnie Arnold (Toy Story, Tarzan). www.howtotrainyourdragon.com
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