Thursday, December 7

A Peak Into How Lime Crime Founder Doe Deere Starts Her Day


One of my guilty pleasures is learning about how successful people spend their time, especially learning about their morning or evening routines. From CEOs to fashion icons, there is nothing better than getting a glimpse into the minuscule details of how someone with great accomplishments starts their day.

Savoir Flair recently sat down with entrepreneur and style icon Doe Deere to take a deep dive into how she starts her day. Doe Deere has always been fascinating to me. Not only did she found one of the coolest makeup lines on the market, Lime Crime, she is a sparkling fashionista that marches to the beat of her own drum.

If you aren’t familiar with Lime Crime, it’s worth checking out! It is a unique line of beauty products that includes lipsticks, hair dyes, eyeshadows, highlighters and more. Unlike many of today’s brands, Lime Crime absolutely glows with incredible, high fashion colors. Literally, all of the colors of the rainbow can be found in Doe Deere’s world of makeup. They also have really clever products like the recently launched Pocket Candy Palettes. These eyeshadow palettes are encased in a shell that looks exactly like the ‘90s craze toy, the Polly Pocket.


Doe Deere founded Lime Crime simply because she couldn’t find the bright colors of lipstick she loved to wear anywhere else. She has always been an entrepreneur. She started her first business selling temporary tattoos at the young age of 13. She wanted Lime Crime to be like no other beauty product on the market. Her shades were bold and wild, and her motto for the company states that if her team isn’t absolutely obsessed with a product, they simply won’t make it.

Today, Doe Deere is known as “Queen of the Unicorns.” Lime Crime has a nearly cult-like following that call themselves unicorns. Doe Deere has always wanted people who use Lime Crime products to feel like unicorns. After all, a unicorn is a gorgeous creature that stands out in a sea of horses that all look the same.

Below is an inside look at how the Queen of the Unicorns starts her day.

She wakes up every day at 8:30 a.m. without an alarm clock! I can’t fathom getting up without hitting the snooze seven times, but that’s just me. Doe says that she has an internal clock and every night at bed she simply tells herself to wake up at 8:30 a.m. and it works. She admits to being a morning person. She takes time to herself each morning to fuel her creativity by looking at nature outside the window mentally preparing for the day.

Doe is very health conscious and starts her day with a full glass of water to combat the dry Los Angeles air. She then does some stretches before breakfast to loosen up for the day. She frequently enjoys grits and makes fresh-squeezed orange juice using oranges from her own tree.

She tries to use each morning to spark her creativity and accomplishes this by taking time to disconnect from technology as much as possible. However, she also admits that technology is a huge part of her life. Her calendar manages her entire day and she and her team use a chat app to keep in constant connection. She also admits that, like most of us, she always has her Instagram running.

Next, she moves on to her favorite part of the morning, her makeup process. Doe always looks fabulous. Her makeup is more like art than simply applying beauty products. Each morning, she turns on her music and does her makeup while listening bands like The Beatles. Her favorite Lime Crime products to use are lipsticks from the Matte Velvetine Collection in the shades Rustic, Red Velvet and Pink Velvet.

Next, she spends quality time with her two cats, Puffy Fluffles and Chester von Battingham before heading into the office. The rest of the day is when the Lime Crime magic happens. Doe and her team work diligently to always bring creativity and style to their loyal tribe of unicorns.

Disclosure: This is a sponsored post on behalf of the above mentioned brand. I received monetary compensation or product(s) in exchange for my honest and unbiased thoughts. All thoughts and opinions stated are my own and are in no way influenced by my partnership with mentioned brands.

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